There are different kinds of Twitter ads, these are the Promoted Tweets, Promoted Accounts, and Promoted Trends. Twitter may show these ads to you when you are logged in or logged out of Twitter. You can notice it since they are all clearly marked with a “promoted” icon. You can interact with most promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.
Filtering Twitter Ads
Do you have a personal Twitter account? What about a business Twitter account? Are you seeing Twitter ads once in awhile? If yes, do not worry, it’s normal. The ads you see on Twitter is based on your activity, the information you provided, as well as Twitter’s relationships with ad partners.
When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, the social media may use these actions to customize Twitter Ads for you. For instance, if you search for a specific term, Twitter may show you promoted content related to that topic. They might also customize ads using other information about you, such as your profile information; your mobile device location; your IP address; or the apps or games installed on your smartphone. This information helps Twitter show you useful and local ads, as well as other ads that you might prefer.
Personalizing Twitter Ads
Twitter may also personalize ads based on information that Twitter and their certified affiliates collect. Aside from that, Twitter also depends on the ad partners that are shared with them, such as a hashed email address, a mobile device identifier, or browser-related information including a browser cookie ID.
This knowledge helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Tweet that includes a deal or sale or promotion from an online business whose website you frequent or email newsletter you subscribe to. You could also notice the account of this business as a Promoted Account in one of your Who to Follow suggestions.
Removing Twitter Ads
If you do not want Twitter to show you interest-based ads on and off of Twitter, there are several ways to turn off this feature:
- Using your Twitter settings, visit the Personalization and data settings and adjust the Personalize ads setting.
- If you are on the web, you can visit the Digital Advertising Alliance’s consumer choice tool at optout.aboutads.info to opt out of seeing interest-based advertising from Twitter in your current browser.
- On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings.